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| Lustwrothy By: Jes Baker and Liora K December 17th, 2013 Posted at: http://www.themilitantbaker.com/2013/12/lustworthy-statement-for-visible-woman.html |
This advertisement is a photograph that is advertising a perfume called "Lustworthy." In the picture the word Lustworty and a picture of the perfume bottle is right in front at the bottom. Behind this is a woman who would be considered to be large standing with a more attractive male. To the side is a slogan that says "A statement for the visible woman.
In context the meaning of this advertisement becomes more clear. This picture is not actually an advertisement selling perfume. In fact, the ad is not selling anything, it is advocating for women that aren't necessarily attractive or "lustworthy" in today's society. The larger woman in back with the man is trying to represent that all women are beautiful on the inside and out. The special choice of the fake brand name "lustworthy" is meant to give a feeling that not only is lust a good thing, but almost a compliment when people lust for you. Its also saying that all women deserve this desire from men. The slogan is meant to say the ad is here to advocate for the average and above average women. The fact that this picture is put together to mimic perfume ads, whom are notorious for using overly sexual ads, shows that the main purpose of this ad is to raise confidence and self esteem of women of all sizes.
The audience in this picture is primarily larger women. The social and economic status of these women are not being targeted as much as the size and self esteem of the women. The author uses the perfume ad mimic layout to target other perfume ads and tell people who see those ads that you don't have to be skinny or toned to be beautiful and wanted. The ad fights the stereotypes of modern society that skinny means beautiful and shows that this just isn't true.
As I look up and down at this picture i can only imagine where this picture came from. Also the uncomfortable look of the Model in this picture as she is caressed by A half bear - half Russian man. The ad is clearly hinting that some women are more visible than others. Namely the more shapely ones. I think the ad does a great job at masking itself as an actual progressive ad (it is a fake ad). Being the pop-culturephobic smeagol-like hermit i am, I dont really read many magazines, but it seems that society as a whole is shifting to this idea that its better to be more shapely and "lusty", and less advantageous to be a twiggy (thinner for all you PC folks) woman. Could this mean that in 20 years all the ads will be featuring larger woman as apposed to thinner women? Meaning that the new progressive look will be to be skinny again? How will that affect the health in our society as we begin to favour larger and larger woman? (braces for slaps by Politically correct feminist females)
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